On Monday evening, the City Council’s Planning & Development Committee heard a proposal from Economic Development Director Chris Aiston to study the creation of a new Business District in the East Main Street area. This is an idea that has been developed over the past several months as a result of discussion internally about the question, “What steps can the City of St. Charles take to encourage redevelopment and reinvestment in east side businesses?”
The East Gateway area of St. Charles and the East Main Street corridor have ample opportunities for redevelopment. There are many vacant properties and other parcels that are underutilized. Those include Tin Cup Pass, the former Baker’s Square, the former Rex’s Cork & Fork restaurant, the former Bennigan’s restaurant, the former Richards Chrysler-Jeep-Dodge auto dealership, the 1501 E. Main Street property, and, of course, the Charlestowne Mall.
Residents have also noted that the East Main Street corridor seems to lag behind other areas of the community. In the 2009 Priorities Survey, almost 70% of respondents rated the appearance of East Main Street as “average,” “poor,” or “very poor.” It was the lowest rated corridor in St. Charles.
Staff is suggesting that the City Council consider the merits of establishing a Business District for the entire East Main Street corridor in order to enhance our economic development efforts. A Business District is a distinct geographic area that, once established, would permit the City to enact a special sales and/or hotel tax. The sales and/or hotel tax proceeds can then be used for a variety of activities including land assembly, public infrastructure improvements, site preparation, and advertising. In short, this is an opportunity to provide incentives for redevelopment and marketing activities. This document provides more details about Business Districts. You can see Chris Aiston’s full presentation to the Planning & Development Committee here.
At a forum held last week, business and property owners said that improving retail on the east side of the city is their #1 goal for the city as it forms a new comprehensive plan. This proposed Business District is one way to achieve that. The proposed district would impose a tax on purchases in this corridor to generate revenue to support additional development and leverage investment in the area.
Pursuant to state law, there are specific criteria that must be satisfied to create the Business District. While staff believes that the East Main Street area has lagged other areas of the city in development/redevelopment, we do not know if the area qualifies until a detailed study is conducted. At this time, city staff has requested permission from the City Council to study this idea and report the results. The Council’s decision is expected on October 17th.
What are your thoughts on the East Main Street corridor? Do you believe that an additional .25% sales tax to support redevelopment would be beneficial to the area? Or, would it cause you to change your shopping habits and drive to other areas?








